About

Vistafe - About US

Vistafe – Our Brew Story

Every great story begins with a spark — ours began with a passion for coffee and a dream to redefine how India drinks it.

Vistafe was born inside a cafe kitchen in Gurgaon, where long hours, countless coffee experiments and a belief in doing something extraordinary gave rise to a blend that stood apart — bold, aromatic and unapologetically premium.

What started as a humble in-house brew at JAS Chatori Cafe soon turned into a movement — customers wanted to take that cafe experience home. That’s when Vistafe took shape — India’s boldest instant coffee, crafted for those who don’t settle for ordinary.

Today, Vistafe isn’t just a coffee brand — it’s an ecosystem.

From retail shelves to e-Commerce platforms and distribution networks across India, we’re building a brand that connects every coffee lover to the richness of cafe-quality flavor, instantly.

We’ve already built our presence in retail, distributorship and online marketplaces like Amazon and we’re just getting started.

Our vision is to make premium coffee accessible to every Indian home without compromise — pure Arabica beans, innovative flavors and an attitude that celebrates boldness.At Vistafe, we don’t just sell coffee. We sell confidence, creativity and a lifestyle brewed to perfection.Because for us, coffee isn’t a beverage — It’s the start of something bold.

Why Vistafe?

Because coffee shouldn’t just wake you up — it should elevate you.

At Vistafe, we don’t believe in shortcuts. We believe in crafting every blend with purpose — from sourcing the finest Arabica beans to infusing them with bold, unforgettable flavors. Every jar is a promise of purity, aroma and perfection — designed for those who live life on their own terms.

We started as a café that dared to do things differently and that spirit still fuels us. Vistafe was built for dreamers, doers and believers — people who chase more from every day and every sip.

From retail stores to eCommerce and distribution, our reach is growing fast, but our mission remains the same: To deliver café quality coffee that’s bold, clean and effortless – anytime, anywhere.

Because we’re not just another instant coffee brand.

We’re India’s boldest brew made for a generation that doesn’t settle. Vistafe – Boldness in Every Sip!